Made with love, from our family to yours

Where it started

Some of my earliest self-care memories are of my grandmother, Ella Belk, sitting on the side of the bed after her bath, moisturizing from head to toe. Every stroke was intentional. It was her way of talking to her skin, feeding it what it needed and relaxing her spirit. We were raised the same way: after every bath, you moisturize from head to toe. Our Ella Blue Body Gloss is named in her honor.

I carried that with me. I’ve always loved natural skin care, and for years I made small batches of my own so I knew exactly what was going on my skin. Then, nine years ago, my daughter was born with eczema. Her flare-ups were hard on both of us, and I wanted gentle, everyday care that would help her skin feel calm and comfortable. So I went back to my kitchen and started creating rich, natural blends just for her, with organic shea butter, nourishing oils and vitamin E.

Somewhere along the way, those moments became our ritual: the smell, the feel, the touch. Caring for our skin stopped being a chore and became time together, just like it was for my grandmother. That’s what I want Glow to be for you. Every jar is still handmade in small batches here in Charlotte, so every woman can feel cared for in her own skin.